Marketing - Communication Manager - Digital Media and Omnichannel Strategy
Location: Mumbai/Navi Mumbai
Department: Marketing
Role: Communication Manager
Designation: Manager
Responsibilities:
1. Digital Media Strategy:
· Develop and execute a comprehensive digital media strategy for an omnichannel food brand.
· Leverage digital platforms for brand promotion, customer engagement, and lead generation.
2. Cross-Platform Marketing:
· Design and implement cross-platform marketing plans to ensure consistent brand messaging across various channels.
· Collaborate with internal teams to align marketing efforts with the overall brand strategy.
3. Omnichannel Marketing:
· Drive omnichannel marketing initiatives, ensuring seamless customer experiences across online and offline touchpoints.
· Develop and execute campaigns that integrate digital, social, and traditional marketing channels.
4. PR and Communication:
· Lead PR initiatives to enhance brand visibility and manage the brand's reputation.
· Develop communication strategies to convey brand messages effectively to the target audience.
5. Digital Marketing Campaigns:
· Plan, execute, and optimize digital marketing campaigns to achieve brand objectives.
· Utilize analytics to measure the performance of campaigns and make data-driven adjustments.
6. Social Media Management:
· Oversee social media channels, creating engaging content and fostering a community around the brand.
· Monitor trends and stay abreast of social media best practices to enhance brand presence.
7. Collaboration with Cross-Functional Teams:
· Collaborate with cross-functional teams, including sales and product development, to align marketing strategies with business goals.
· Ensure marketing initiatives support the overall brand positioning and business objectives.
Skills:
· Cross-Platform Marketing: Demonstrated success in designing and implementing cross-platform marketing plans. Proven experience in developing and executing digital media strategies for brands, with a focus on omnichannel presence.
· PR and Communication Skills: Strong PR skills with the ability to create effective communication strategies.
· Omnichannel Marketing: Experience in driving omnichannel marketing initiatives for brands in the food industry.
· Digital Marketing Campaign & Social Media Management: Proficiency in planning, executing, and optimizing digital marketing campaigns. Expertise in managing social media channels for brand building and engagement.
Proficiency in Tools/Software:
· Mastery in digital marketing tools and analytics platforms.
· Familiarity with social media management tools.
Previous Experience:
· Successful track record in developing and executing digital media and omnichannel marketing strategies for food brands.
· Proven experience in PR and communication roles, enhancing brand visibility and reputation.
· Demonstrated ability to collaborate with cross-functional teams for integrated marketing efforts.