Healthier Celebrations
Healthier Celebrations!
As health consciousness rises, traditional Indian festivals are embracing a new focus on wellness. A 2023 Nielsen study reveals 48% of Indian consumers now opt for healthier gifting options, favoring nutrient-dense choices like nuts, dry fruits, and seeds over traditional sweets.
In line with this shift, ProvFoods is leading the way by offering high-quality, nutritious products that balance indulgence with health.
As the trend toward healthier festivities continues to rise, brands that focus on offering nutritious and enjoyable products will find immense opportunities. Healthy approaches to festive indulgence are no longer just a passing trend—they are becoming a core part of how modern festivals are celebrated.
Read more insights in "A Steady Rise in Healthier Celebrations" by DP Jhawar, MD and CEO, Proventus Agrocom Limited
Read the whole article here: A Steady Rise in Healthier Celebrations - Indian Retailer