Sales - General Trade Sales (North and East India) - Food Brand
Location: North and East India
Department: Sales
Role: General Trade Sales
Designation: Assistant Manager
Responsibilities:
1. Market Expansion in North and East India:
· Develop and execute strategies to expand the presence of the food brand in the general trade market across North and East India.
· Identify key opportunities for growth and market penetration.
2. Customer Acquisition and Relationship Management:
· Actively pursue new business opportunities and acquire new customers within the general trade segment.
· Cultivate strong relationships with retailers, distributors, and other key stakeholders.
3. Achievement of Sales Targets:
· Set ambitious sales targets for the North and East regions and work towards achieving or surpassing them.
· Regularly assess sales performance and implement corrective measures as required.
4. Distribution Network Enhancement:
· Enhance the distribution network for the food brand by onboarding new distributors and optimizing existing channels.
· Ensure efficient distribution to maximize product availability.
5. Market Intelligence and Competitor Analysis:
· Gather and analyze market intelligence to stay abreast of competitor activities, market trends, and consumer preferences.
· Utilize insights to refine sales strategies and enhance product positioning.
6. Strategic Promotions and Campaigns:
· Collaborate with the marketing team to design and execute impactful promotional campaigns tailored for the North and East regions.
· Coordinate promotional activities to elevate brand visibility and drive sales.
7. Sales Reporting and Analysis:
· Prepare and submit comprehensive sales reports, offering insights into achievements, challenges, and market feedback.
· Provide recommendations for continuous improvement based on sales analysis.
Skills:
· Sales Strategy Development: Proven expertise in developing and implementing effective sales strategies for the general trade segment.
· Customer Relationship Building: Strong interpersonal skills for establishing and nurturing relationships with key stakeholders.
· Sales Target Achievement: Demonstrated success in achieving or surpassing sales targets in competitive markets.
· Distribution Network Optimization: Experience in expanding and optimizing distribution networks for consumer goods.
· Market Analysis: Ability to analyze market trends, competitor activities, and consumer behavior.
Previous Experience:
· Successful track record in sales, particularly in the general trade segment, within North and East India.
· Experience working with food brands and a deep understanding of the food industry.
Preferred Location Experience:
· Prior sales experience specifically in the North and East Indian markets.