Sales - General Trade Sales (South of India) - Food Brand
Location: South of India
Department: Sales
Role: General Trade Sales
Designation: Assistant Manager
Responsibilities:
1. Market Penetration:
· Develop and implement strategies to penetrate the general trade market in the South of India for the food brand.
· Identify and capitalize on opportunities to expand the brand's presence in the region.
2. Customer Acquisition and Relationship Building:
· Actively seek new business opportunities and acquire new customers within the general trade segment.
· Build and nurture strong relationships with retailers, distributors, and key stakeholders.
3. Sales Target Achievement:
· Set ambitious sales targets for the South region and work towards achieving or exceeding them.
· Monitor sales performance regularly and implement corrective actions as needed.
4. Distribution Expansion:
· Expand the distribution network for the food brand by identifying and onboarding new distributors.
· Optimize distribution channels to ensure maximum product availability.
5. Market Intelligence:
· Gather and analyze market intelligence to stay informed about competitor activities and market trends.
· Utilize insights to develop competitive strategies and enhance product positioning.
6. Promotional Campaigns:
· Collaborate with the marketing team to design and execute effective promotional campaigns for the South region.
· Coordinate promotional activities to boost brand visibility and drive sales.
7. Sales Reporting:
· Prepare and submit regular sales reports, detailing achievements, challenges, and market feedback.
· Provide insights and recommendations for continuous improvement.
Skills:
· Sales Strategy Development: Proven experience in developing and executing sales strategies for the general trade segment.
· Customer Relationship Management: Strong interpersonal skills for building and maintaining relationships with key stakeholders.
· Sales Target Management: Track record of achieving or exceeding sales targets in a competitive market.
· Distribution Network Expansion: Experience in expanding and optimizing distribution networks for consumer goods.
· Market Analysis: Ability to analyze market trends, competitor activities, and consumer behavior.
Previous Experience:
· Successful track record in sales, particularly in the general trade segment, within the South Indian market.
· Experience working with food brands and a deep understanding of the food industry.
Preferred Location Experience:
· Prior sales experience specifically in the South Indian market.